New year, same me.

I say that in jest, but it actually makes me laugh when I realize the last couple of years with this blog has been nothing but good intentions in January and then nothing after. Life, right?

However, I am going to make a sincere effort to keep this blog updated in 2022. Not because I feel obligated. Not because I feel like I owe it to anyone. Instead, I feel like I owe it to myself.

Why? Well, in recent months, I’ve identified that I’m battling pretty significant burnout. It’s not because I don’t love what I do because I love what I do but I think I’ve found myself struggling creatively. That is affecting me not only personally but professionally. The work I want to do is harder to come by because I’m not doing anything to challenge myself creatively or to inspire me.

The reality is that I feel more inspired when I take time to just create for myself. That’s why I’m going to do my best to update this blog more regularly (even making a content plan!), as well as posting to social more (like Instagram and TikTok). I don’t know if it’ll fix my burnout entirely on its own, but I know how I feel after I spend time focused on myself. I am always more refreshed and I imagine that’ll help with everything I do.

My goal for 2022 is just to keep it simple. I’m not going to lean in on a specific niche unless I really, really want to. I know a lot of social media managers and creators encourage niches because they help you find people, but I’m just going to operate that my people will find me no matter what. As a social media manager and creator myself, I may be giving myself bad advice but we can always adjust the plan later. Remember, we’re keeping it simple for now.

I’ll be back with more soon. I promise. And if I’m not, shoot me a reminder because I might need it.

In the meantime, I put together a small Spotify playlist of some songs I’m listening to right now. Maybe a song or two will inspire you or put you in a good mood.

Talk soon.

Erin