Well, if it isn’t me again. On the first Monday of a new year promising to be better about keeping up with this blog. I’ve done this before. Yet, I wrote exactly one blog post in 2020 in early February as I thought I was nearing the end of wedding planning.

Then COVID-19 came along and changed all of that.

I could dwell on what was and wasn’t in 2020, but I’m not going to do that. Not today, at least. I’d rather look forward and that begins here.

I’ve always said I wanted to use this blog more but I haven’t. I think it’s because I’m always looking for a purpose with it. Everyone has their “niche” and I think I’m constantly trying to find mine. In fact, I think about finding a “niche” so often. I get on TikTok and see all of the incredible creators and wonder why I can’t seem to find my thing too. I then abandon ship before I can get anywhere.

The issue is that I’ve spent so much of my career working so hard at building others’ brands that I’ve often neglected my own. I can build the heck out of a following for XYZ company, but when it comes to my own following? I do the bare minimum to keep up. It’s frustrating knowing what I’m capable of but never actually accomplishing for myself.

So, maybe we’ll just start with that. I’d like to create a space to share whatever I want, which I’ve said before but I think I mean it this time. No promises, of course, but I’m going to try. We’ll just see where this thing goes.

If I do anything useful with this space, I hope it’s make you feel welcome. I can’t promise you that you’ll agree with everything I share, because I know that’s an impossible goal. I know it’s impossible particularly because many have gotten mad at me already for things (ahem, mostly political things) that I share on Twitter and Instagram. It is what it is.

I also don’t think it’s a particularly useful goal either to aim to please everyone. As Kacey Musgraves once said, you can’t be everyone’s cup of tea.

My life isn’t perfect either, and I’m not going to pretend it is. I promise to do my best to be real, and maybe that’s all this space really needs from me. It’s hard though, isn’t it? We’re constantly presenting the best versions of ourselves, and that’s OK. If it stops us from doing the things we want because we’re afraid of how others will perceive us? Well, that’s a problem.

I’ve probably been trying too hard all along. In 2021, let’s just go with the flow. After all, if 2020 taught us anything, plans can go up in smoke pretty quickly. Best to just roll with it.

Cheers!

Erin